Ripe.identify

Set up to start sending your lead/users data to Ripe

You should call Ripe.identify when you set a unique identifier for a lead/user, preferably an UID from your database. You should also call Ripe.identify every time a user either logs in or updates any of the attached traits e.g. email etc.

Ripe.identify(identify_object)

identify_object: {
 userId?: string | null
 traits?: Record<string, unknown>
}

Here is an example of what you send could look like:

Ripe.identify({
    userId: "abc123ijk456",
    traits: {
        firstName: "Steve",
        lastName: "Jobs",
        email: "[e-mail]",
    },
});

If a user_id is not provided an automatically generated anonymous_id will be used.

It's important to always share email and format it like in the example whenever it's known. This enables us to enrich and group your leads into companies inside the Ripe app.

Reserved traits

In addition to email, there are other reserved traits that we may use now or in the future so it's best to map appropriate data to them whenever it's available.

Reserved trait	Type	Description
address	Object	Street address of a user optionally containing: city, country, postalCode, state, or street
age	Number	Age of a user
avatar	String	URL to an avatar image for the user
birthday	Date	User’s birthday
description	String	Description of the user
email	String	Email address of a user
firstName	String	First name of a user
gender	String	Gender of a user
id	String	Unique ID in your database for a user
lastName	String	Last name of a user
name	String	It is reccomended to pass firstName and lastName for a lead. If you pass a first and last name Ripe automatically fills in the full name for you.
phone	String	Phone number of a user
title	String	Title of a user, usually related to their position at a specific company. Example: “VP of Product”
username	String	User’s username. This should be unique to each user, like the usernames of Twitter or GitHub.
website	String	Website of a user