Personalization Variables

To achieve the best results from your Ripe widget and emails you should consider customizing them with Ripe's personalization variables (up to a 150% increase in reply rate!)

Variables in Ripe

Variables are data that are automatically filled by Ripe each time you start a campaign to personalize your messaging.

Here are all the current Personalization Variables available in Ripe. All use double brackets {{ }} {{firstName}}

{{lastName}}

{{company}}

---

Parameters can include fallback options using the pipe symbol |. This ensures a default value is used if the specified parameter doesn't exist:

Hi {{firstName|there}}! In this example, if firstName is defined, it will be used. If firstName is not available, the fallback value there will be displayed instead.

This approach helps create more robust templates by providing graceful fallbacks when data might be missing or undefined.