A lead in Ripe is an identified user in your product, that you can interact with in different ways directly from the Ripe app.

Ripe identifies leads using the ids sent in the tracking calls from your product. See Connecting your product data.

A lead is shown in the app if they have been identified with either a user id or an email. This means that a lead that has been identified with an anonymous id and where an email was sent with the identify traits will be shown in the app.

Leads can qualify for workflows that you have set up and you can interact with them from the app. See the following pages for more info.




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