Ripe Docs
  • Welcome to Ripe Docs
  • Getting Started
    • Connect your product data
    • Connecting your CRM
  • Connect Product Data
    • Connect with Segment
    • Connect with Tag Manager
    • Connect with Ripe SDK
      • Install the Ripe SDK Script
      • Ripe.identify
      • Ripe.track
      • Ripe.page
      • All Ripe SDK Calls
    • Connect with Ripe API
  • Sync CRM
    • Connect Salesforce
      • Key Concepts Overview
      • Timeline data
      • Automatic entity creation
    • Connect HubSpot
      • Key concepts Overview
      • Sync Modes
      • Automatic entity creation
      • Workflows & Automation
      • Timeline data
  • Widget customization
    • Page targeting
    • Widget visibility
    • Widget position & offset
    • Personalization Variables
  • Ripe Concepts
    • Leads
    • Companies
    • Workflows
    • Videos
      • Profile videos
      • Sending videos
    • Sessions
  • How-to
    • Whitelist Ripe in your CSP
    • Identity resolution
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  1. Ripe Concepts

Leads

A lead in Ripe is an identified user in your product, that you can interact with in different ways directly from the Ripe app.

A lead is shown in the app if they have been identified with either a user id or an email. This means that a lead that has been identified with an anonymous id and where an email was sent with the identify traits will be shown in the app.

Leads can qualify for workflows that you have set up and you can interact with them from the app. See the following pages for more info.

PreviousPersonalization VariablesNextCompanies

Last updated 5 months ago