Key concepts Overview

Overview of key shared concepts in Ripe and HubSpot

Key concepts and how they flow

Ripe	Data	Hubspot
Lead	-> Push	Contact
Lead owner	<--> Sync	Contact owner
Lead Workflow qualification	-> Push	Contact property
Call made	-> Push	Call logged on contact
Meeting booked	-> Push	Meeting logged on contact
Companies	-> Push	Companies
Company owner	<--> Sync	Company owner
Lead traits	<--> Sync	Lead properties
Company traits	<--> Sync	Company traits