Set up to start sending your analytics events to Ripe

Use track calls to record what actions your lead/user performs in your products and on your websites. You can also attach properties contextual to the action taken.

Track events should be flattened whenever possible. For example, rather than Clicked button with Book a Demo as a property, use "Clicked Book a Demo Button".

 event_object: {
  event: string
  properties?: Record<string, unknown>

Here is an example of what you send could look like:

Ripe.track ({
  event: "Clicked Book a Demo Button",
      properties: {
          location: "Landing page footer", 

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